About Neat Neroli

I’ve always paid attention to prints on clothes. There’s something fascinating about turning a piece of art into something someone actually wears. It’s personal and it becomes part of someone’s day.

There are plenty of great prints out there. But what really inspired me were the bad ones: messy designs, awful typography, weird color choices. Even from big brands! I kept thinking: “If I designed this myself, what would I do differently?”

Neat Neroli Studio is exactly that: me designing it myself. My favorite part of design is typography. I love working with letters, serifs, the beauty of blank space, kerning, thoughtful layouts and collages. That’s what Neat Neroli is all about. Because well-crafted typography is, in my opinion, an art.

I was searching for a white tee with a red typographic print to match my red lipstick. When I couldn’t find one, I decided to design it myself. That became my first print, Rouge Rendezvous, and the beginning of Neat Neroli.

The brand is called Neat Neroli. “Neat” because that’s how I want you to look when wearing the pieces. “Neroli” because it’s one of my favorite perfume notes. And just like a perfume note, these clothes are meant to dress you in a certain mood.

Whether you match Neat Neroli’s prints with makeup or not, I hope you’ll create new memories and stories wearing them. With confidence, for motivation, or with calm.

Maria Tidlund, designer and art director based in Stockholm.